Do you know there are myths and wrong information about mobile marketing? Recent statistics show that 69% of people in Nigeria access the internet using their mobile phones; you don’t want to get it wrong with mobile marketing neither do you want to underestimate its power else you may be throwing money down the drain.
# Myth 1
‘My industry doesn’t require mobile marketing.’
I have heard this countless time, especially among less technically advanced industries. This is the mobile era – Nigeria’s mobile subscribers penetration rate is 87% of its population. Yes, there are some industries yet to take advantage of mobile marketing, but doing this would give you a competitive edge and keep you ahead of the curve.
# Myth 2
‘Mobile marketing is expensive so it’s for only big businesses because they can afford it.’
This is a common misconception among SMEs. If you’re thinking of building a mobile friendly app or website then you may be right. But mobile marketing isn’t just about apps and websites. There are other tools such as SMS (98% open rate), Email (43% open rate on mobile devices), Interactive Voice Response (IVR), Out Bound Dialer (Robocall) etc., all of which provide you flexible deals along with huge returns on investment.
# Myth 3
‘Mobile marketing demands sound technical knowledge.’
Mobile marketing is about the utilization of technology, which include tools like mobile-friendly apps, websites, blogs, SMS, Emails, social media platforms etc. to reach customers. So, what you need to understand are your customers. Mobile service providers, such as Buffer Media, are here to help you adopt this medium for your marketing objectives.
Mobile marketing is a platform which fits into any budget. It helps to establish and maintain personal bonding with your customers, leading to building of trust in your brand. Consequently, it helps you stand out of the crowd along with enormous increase in sales.