This is a shocking fact, which was revealed by the Mobile Association of Asia. This is what they have to say:
Out of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush.
This stat was revealed in 2011 when the population of the world was around 6 billion. Current population is estimated to be 7.4 billion and we all know how fast and swift mobile penetration is increasing rapidly in developed and under-developed country.
According to Quartz Africa, There are almost as many cell-phone subscriptions (6.8 billion) as there are people on this earth (seven billion)—and it took a little more than 20 years for that to happen. In 2013, there were some 96 cell-phone service subscriptions for every 100 people in the world. Shouting is the likely the next-most widespread communications technique:
After this shocking stat, some companies will ignore the opportunities right in front of them and go offline. Please note I am not saying offline is wrong, but to get the ROI and the ability to measure your campaign is money well spent.
In Nigeria alone, total internet users are about 94 million. Imagine 94 million internet users see your adverts, campaign daily on their mobile phone??? This alone can boost the profile of your brand in so many ways like: Brand awareness, increase in brand loyalty, brand equity, increase in share of voice.